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Sharing Successful Stories
Immergo Lab's Alpha Launch
As the designer leading marketing for Immergo Labs, an early-stage VR telehealth startup, I built the campaign that brought our first cohort of alpha clients and providers onto the platform. Because we were pre-product-market-fit and selling to clinicians who had to trust an unfamiliar technology, I anchored the marketing in authentic user experience rather than gloss, leading with a testimonial video and real outcomes. Working across video, print, digital, and social while holding one consistent brand identity, I produced the Premiere-edited testimonial video shown here (shot list, color grading, captions, logo placement), along with one-pagers, flyers, newsletters, and social graphics, and shaped the messaging alongside our CEO. The result gave an early brand a credible, professional presence with the clinics and partners we most wanted to reach.
